Meet the team behind Yofi
Discover our mission, values, and the dedicated team behind Yofi.
At Yofi, we are committed to building a trusted customer experience for businesses and their customers. Our mission is to remove the 2% of bad actors, allowing the 98% of legitimate customers to thrive, unlock more benefits, and develop a deeper relationship with the brand.
How did it all begin?
Yofi started as a late-night idea fueled by a mission to solve a growing problem: fake account creations leading to return fraud and policy abuse. Working with top brands like Nike, Gucci, and Apple, we witnessed the financial and trust toll of these challenges. Determined to tackle the toughest fraud and abuse, we built Yofi to protect businesses and enhance customer experiences. Today, we’re proud to deliver innovative solutions that make a difference.
Our Vision
At Yofi, we envision a world beyond one-size-fits-all return and customer friendly policies. By empowering businesses to reward loyal customers with personalized experiences while deterring bad actors, we help create balanced, customer-friendly policies that build trust and protect against abuse.
Our Mission
At Yofi, our mission is to eliminate the $110 billion and growing problem of return abuse, enabling businesses to create a better experience for their legitimate customers. Using AI and personalized solutions, we help retailers not only protect their operations but also improve profitability, ensuring that customer-friendly policies benefit those who deserve them most.
Our Pillars
Customer Obsession
Everything we do at Yofi starts and ends with the customer. We are deeply committed to understanding our customers’ needs and challenges, working tirelessly to deliver solutions that make a real impact.
Going Above and Beyond
At Yofi, we don’t just meet expectations—we exceed them. Whether it’s tailoring solutions, providing unparalleled support, or proactively solving problems, we go the extra mile to ensure our customers feel supported and valued.
Transparency for Our Customers' Customers
We believe trust is the foundation of every successful relationship. By enabling clear, fair, and personalized policies, we help businesses build loyalty and create seamless, transparent experiences for their customers.
Our team
Meet the people passionate about stopping retail fraud and abuse.
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Join Our Team
Yofi AI is at the forefront of artificial intelligence and machine learning, dedicated to revolutionizing how businesses integrate technology into their operations.
The Meaning Behind Our Logo and Mascot
Our raccoon mascot reflects our dedication to digging through data to uncover the best solutions for our customers. Just like raccoons sift through the mess, we expose the "trash" left by fraudsters and bad actors, creating a fairer and better experience for everyone.
Ready to Transform Your Business?
Schedule a demo today and see how Yofi can protect your business from abuse.
