Yofi's Blog
Discover industry insights, deep dives, product updates, and more.
22 Top Botted Products of 2022 (Part 2)
What was your favorite top botted products? Ours was Olive Garden Pajamas!
22 Top Botted Products of 2022 (Part 1)
The legendary Sean Williams reviews the top 22 botted products of 2022!
4 Things I Learned at NFT.NYC 2022
4 Things I Learned at NFT.NYC 2022 - it is a blast!
Balancing Customer Friendly Policies & Preventing Abuse
Importance of striking a balance of protecting customer friendly policies from abuse
David Filar: Footwear Designer and Community Builder
David is an artist, creative, and with many different titles!
Creating New Sneaker Designs for Our Favorite Brands With Generative AI
We reimagined the design of our favorite sneaker brands using Generative AI
Concert Tickets, Sneakers, and Restaurant Reservations…
Reservations have been one of the worst-kept secrets of the botting world.
Costco's Crack Down on Membership Sharing Highlights The Big Issue of Identity Abuse
Costco's Crack Down on Membership Sharing Highlights The Big Issue of Identity Abuse
Digital Identity is becoming the Foundation of Modern Commerce
We know the importance of digital identity because we have experienced making decisions on bad data
David Reilich: Reinventing Your Mornings with Sunday Showers
Explore David Reilich's entrepreneurial journey behind Sunday Showers, revolutionizing mornings wit
How Resellers Are Ruining Our Supply Chain
Overpaying for tickets? consoles? sneakers? everyday items? We are all frustrated
First Year Learnings from Co-Founding and Running Yofi
Happy Birthday to Us, this is a celebration and a bit of a dive into our origin
Free Items for Birthdays!
Happy Birthday - here's a free gift, but you promise it's your birthday, right?
Hiding in Plain Sight — How to Spot a Reseller
Hiding in Plain Sight — How to Spot a Reseller
Lack of Yeezys Leading to Increased Botting
Removing Yeezy, one of the most desirable brands, has forced more scarcity and competition
Lollipops, Resellers, & The Wild World of Amazon Ungating
resellers on amazon costing Spangler Candy millions of dollars, could you imagine that?
Looking for a Graphic Designer or Honey Pot for Twitter Bots?
Have you heard of astro-turfing on twitter? Try the phrase in our blog out
It costs $500k per sneaker drop?
It costs $500k per sneaker drop?
Bots Buy Burnt Hair
What % of $1M in perfume sales, ‘Burnt Hair’ was done by bots
Misleading Data and Bad Business Decisions, a Morbius Story
Do you believe all the reviews you read, if you do, what decision have you made from it
Promotion Codes Open Pandora’s Box:
Have you signed up for first-time buyer promotion code multiple times?
Sneakers You Want, Prices You Deserve: Inside Mikey & Estuary's Game-Changing Model
Mikey is helping bring back retail prices to the sneaker community!
Meet the Founder of SNKHER Social Club: Rajaa Sultanah
Learn about the inspiring journey of the founder of SNKHER Social Club, who started the community t
Top 3 Botted and Resold Products of the the Week (March 28th)
What do Squishmallows, Skittles, and Panda Express have in common?
Profile of Sean Williams: A Passionate Educator and Sneaker Enthusiast
My name is Sean Williams; I am a Brooklyn native, passionate collector, and lover of sneakers. I ha
Powering & Enhancing Cross-Selling with Yofi Recommendations
Boost cross-selling with Yofi Tecommendations for Klaviyo. Harness user behavior analytics for tail
Tesla gets botted too?
Have a tesla wait time? No problem, just buy someone's order.
Not all Sales are Profitable
Some customers cost your business money - read more to see how.
Supreme moving to Shopify will help their fight against Bots!
Supreme, welcome to Shopify, and enjoy improved TCO and added features
The Impact of Abusers & Bad Actors During the Retail Holiday Period
Discover how Yofi combats holiday retail abuses, safeguarding profits and ensuring genuine customer
Top 3 Botted & Resold Products of the Week (April 11th)
Tesla, LOL Playhouse, and Dyson Hair Wrap all got resold this week - what is your favorite?
The NBA Playoffs Highlight a Retail Dilemma: Balancing Customer-Friendly Returns and Wardrobing Prevention
Yofi helping retailers fight serial returners and renters
The Rise of Mark Mustermann and Fake Profiles
Deep dive into Mark Mustermann and Fake Profiles
Tom Sachs at Kohl’s?
Using Kohl's as neighborhood sneaker stores to have exclusive releases and drops
The State of Bots in First Half of 2023
The biggest trends in botting for 2023 so far!
The Hidden Cost of Maintaining Accounts
Intentionally or unintentionally, many of us have used multiple email addresses when purchasing
Top 3 Botted & Resold Products of the Week (February 12th)
Bush Beans, House Plant, and Fisher Price - what do these items have in common? They are all botted
Top 3 Botted & Resold Products of the Week (January 16th)
Welcome to top botted of 2023! Let's start it off with AI and shampoo
Top 3 Botted & Resold Products of the Week (January 23)
Who loves Rocket League and Dropshipper guides - we do!
Top 3 Botted & Resold Products of the Week (April 18th)
Notecards, Nest Soap, and Young Thug Vinyl - what was your favorite resold product?
Top 3 Botted & Resold Products of the Week (May 23rd)
Parmigiano, Cheez-Its, ZadehKicks are all in common this week, can you imagine that
Top 3 Botted & Resold Products of the Week (May 30th)
Nike, Baby Formula, and Acer - they all walked into a bar and... *still waiting for a punchline*
Top 3 Botted & Resold Products of the Week (April 25th)
Twitter, McFlurry, and Beat the Bot? What could be similar? Bots!
Top 3 Botted & Resold Products of the Week (June 26)
Arbitrage and Reproductive Rights - I couldn't imagine that in a sentence together.
Top 3 Botted & Resold Products of the Week (January 30)
his week focuses on some larger, more mainstream items, and some head scratchers.
Top 3 Botted & Resold Products of the Week (June 5th)
Custom Macarons, Free necklaces, and WWE Action Figures - twas a great week for arbitrage
Top 3 Botted & Resold Products of the Week (June 19)
What do Amber Heard, Fanatics, and a Sneaker Store all have in common?
Why Don’t CAPTCHAs work?
Are CAPTCHAs helpful or annoying - let's review the history of CAPTCHA
Chatbot Arbitrage: The Double Edge Sword of AI Chatbots
In the ever-evolving digital commerce landscape, two noticeable incidents have highlighted the vulnerabilities and challenges of
Trying to get an Eras tour ticket?
Resellers slinging the tickets for $15,000 for Eras tour
What I Have Learned Labelling Millions of Sneaker Raffle Entries
We love the puzzle of discerning humans vs. bots and helping brands choose their best customers
Yofi Achieves SOC 2 Type II Compliance
Yofi has successfully earned SOC 2 Type II compliance
Eating Away Profits: The Rise of Refund Scams and Its Impact on Restaurants
Restaurants and delivery services are facing a new challenge: refund scams coming from customers exploiting to get free food
Who booked all the golf tee times? The Los Angeles Tee Time Scandal
Dave Finks exposed the some of the individuals using bots to monopolize premium tee times and resell them on the blackmarket.
Card Testing & Known Bad Actor Prevention
Yofi Card Testing & Known Bad Actor Prevention reduces chargebacks and boosts authorization rates.
Yofi Feature Announcement: Bot Blocker 2.0
Yofi's Bot Blocker 2.0 enhances bot prevention, control, and customer experience, blocking millions of bot attempts.
Dynamic Returns - Reducing Return Abuse and Unlocking a Better Return Experience
Transform returns from a headache into a growth driver by minimizing abuse and unlocking more customer benefits.
Yofi Holistic Protection Identifying Employee Abuse
Yofi's new feature identifies and addresses employee theft and abuse, saving time and reducing losses for businesses.
Yofi Feature Announcement: Yofi Telemetry with SDK
Yofi Telemetry SDK saves time, enhances fraud detection, and improves security for businesses.
Yofi Feature Announcement: Integration into POS & Warehouse Management Solutions
Yofi expands to POS and Warehouse Management, enhancing return abuse detection, anomaly detection, and logistic efficiencies.