Card Testing & Known Bad Actor Prevention

Recently, we have observed an alarming rise in the activities of bad actors who engage in card testing and risky purchases. These individuals, often armed with many stolen credit card details, continuously create new profiles to bypass traditional block lists, such as those based on addresses, IPs, or emails. This has posed a significant challenge for brands and customer experience teams striving to combat this persistent threat.

Our system now provides robust protection against card testers and bad actors by leveraging advanced identity mapping and clustering techniques. We can identify suspicious and new aliases in real-time by aligning with pre-existing blocked tags, thus eliminating traditional blocklists, such as email addresses or billing locations, that bad actors easily bypass. 
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Yofi customers can easily enable this function from within the Yofi Setting Page, where they can create customer blocking settings based on tags.  

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Key Benefits and Customer Impact

Our new Card Testing and Blocking of Known Bad Actors feature has already shown impressive results, leading to:

• A Significant Reduction in Chargebacks: By blocking known bad actors and preventing fraudulent transactions, our clients have experienced a noticeable decline in chargeback incidents.
• Improved Authorization Rates: With fewer fraudulent attempts, legitimate transactions are processed more smoothly, leading to higher authorization rates.
• Fewer Issues with Payment Providers: Reducing the frequency of chargebacks and fraudulent activities has minimized complications with payment providers, resulting in a more seamless payment process.
• Hours saved for Customer Support: Yofi eliminates the hours of work for customer support teams for investigating suspicious orders, updating blocklists, and fighting chargebacks. 

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Real-World Impact

These enhancements have substantially benefited our customers. We have successfully prevented tens of thousands of card testers and known bad actors from targeting brands with fake and alias accounts, reducing chargebacks and improving authentication rates.

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Our clustering and identity mapping capabilities enabled brands to identify and block these bad actors and their alias profiles. This proactive approach has saved countless hours of manual work for brands, significantly reducing the risk of suspicious orders and enhancing overall security.

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Conclusion

At Yofi, we're dedicated to protecting our customers by preventing bad actors from disrupting your business. Our new feature saves time, reduces chargebacks, and safeguards authorization rates, ensuring a smoother, more secure experience for your teams and legitimate customers.

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Stay tuned for more updates as we continue to innovate and enhance customer experience.

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