Yofi Feature Announcement: Bot Blocker 2.0

Introducing Bot Blocker 2.0

We are excited to announce the successful deployment of Bot Blocker 2.0 with several of our customers. Yofi Bot Blocker 1.0 prevented 100s of millions of bots, but this latest version offers enhanced control for brands, bot prevention, and customer experience is optimized.

The new Bot Blocker provides a seamless customer experience by integrating and customizing into your existing site, while enhancing control and detection of bots. We are using a separate page, brandname.yofi.ai, that helps protect and eliminate any API loopholes exploited by bots on Shopify and Salesforce Commerce Cloud. Through this separate page, we are able to quickly and securely assign risk scores and progress legitimate customers to the checkout page to purchase the item. 

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Within the Yofi Portal, we have several configuration options, like setting different quotas for specific sizes and variations. Lastly, we have analytics capabilities that provide real-time metrics and track the impact of the release and protection, including number of bots prevented, new customers acquired, retention rates for new customers, and lifetime value attribution for release winners.  

Key Features

Bot Blocker 2.0 includes several advanced features designed to tackle the ever-evolving bot threat:

• Deferred Bot Actions: Intelligent delay mechanisms to disrupt bot activities without affecting legitimate users.
• Enabled Sell-Through Mechanisms: Seamless integration with your sales processes to ensure genuine customers have priority access to your products.
• Effective Mitigation: Robust defenses against millions of bots that attempt to bypass Shopify and other platform APIs.

Customer Impact

Our enhanced Bot Blocker 2.0 has made a significant impact on our customers' businesses:

• Millions of Bots Prevented: We have successfully blocked millions of bot attempts, providing retailers with better control over bot prevention.
• Improved Customer Experience: Enhanced bot management has led to a more seamless shopping experience for legitimate customers.
• Increased Retention and Repurchase Rates: The improved customer experience has resulted in a 27% repurchase rate for new purchases of protected products.

Real-World Success

Customers using Bot Blocker 2.0 have reported substantial improvements in their ability to manage and mitigate bot activities. By ensuring that genuine customers have uninterrupted access to products, retailers have seen higher satisfaction rates and increased loyalty.

Conclusion

At Yofi, we are dedicated to helping our customers protect their online platforms from the growing threat of bots. Bot Blocker 2.0 is a testament to our commitment to innovation and security. By providing enhanced control and effective mitigation strategies, we ensure that your business can thrive in a secure and customer-friendly environment.